Emails have become an important tool for retaining audiences, increasing sales, and building long-term relationships with customers. However, with the increase in data and growing user expectations, traditional approaches to emails are no longer effective enough.
Artificial intelligence is coming to the aid telegram data of businesses, offering new opportunities for automation, personalization and content improvement.
Artificial Intelligence Capabilities
Modern technologies offer many solutions related to the preparation and sending of mailings. Let’s consider the basic functionality of artificial intelligence services. AI can:
- create texts and images for newsletters: for texts, GPT chat may be suitable, in Email Marketing
- Perplexity AI search engine 3 ingredients to make 100k and be successful in business! helps formulate a direct answer and suggests links to sources that are actually relevant;
- segment the audience based on socio-demographic data and previous interactions with the company’s services;
- determine the most appropriate time for sending based on information about messages received by the user, their viewing, and clicks on links;
- generate material for A/B/N testing and analyze its effectiveness, based on current and previous data from mailing experiments;
- predict user behavior in relation to products and the company, paying attention to the most likely development of events taking into account the typical actions of customers;
- Improve customer database management using information about message delivery and opening so that in the future, marketers can improve their customer communication strategy and remove those subscribers for whom the newsletter is no longer relevant.
How to Use Artificial Intelligence for Email Marketing
The neural network significantly simplifies the work of marketers, SEO specialists and copywriters. At the same time, it offers a in Email Marketing high-quality, customer-oriented result, provided that the request (prompt) is correctly composed.
Above we briefly outlined the capabilities china business directory of artificial intelligence in terms of creating newsletters. Let’s take a closer look at each aspect.
Creation of materials. AI provides various options for letter subjects, their content, calls to action. Content generation is possible using services such as:
Letter layout. Layout means that you ask the neural network to create the letter design and send it in HTML code format. The quality of the letter will depend on how many details ChatGPT or another generator receives. For now, only simple layouts can be created.
The bot creates a design and can even perform tasks beyond those it was asked to perform, such as independently writing a letter based on the available details.
Content plan generation
To have AI create a content plan for a future newsletter, simply set the main idea and ask it to suggest several topics.
Personalization . Personalization of the materials sent out is a winning marketing strategy, because every client wants to feel special and needed.
You can provide the neural network with data about the client: their name, location, purchase history, and other information. After studying the data, the bot will divide the clients into segments based on their preferences and interests. This will subsequently help create a personal offer for each user segment.
Predicting the behavior of the target audience
Neural networks are able to analyze information about customers and predict their possible in Email Marketing actions: clicking on a link, subscribing to an offer, purchasing a product. For analysis, AI uses in Email Marketing the customer’s purchase history, viewed products, the frequency and periodicity with which the customer visits the site, demographic data: gender, age, location.