1/ Brands no longer multiply channels
On average, a user logs into 7 different social m!ia outlets each month.
For a long time, brands have chosen to be present on almost all social networks, even with a simple presence strategy.
Today, companies are choosing to position themselves where their targets really expect them, they favor certain platforms to devote time efficiently and see real results on the efforts made.
X (formerly Twitter) is seeing a 7% drop in business usage in 2023. Coupl! with a loss of advertisers, its presence on successful vs. unsuccessful web design platform is now being question! by many stakeholders.
Will the opening of Threads (Meta group) to Europe in December precipitate X’s descent in 2024?
2) AI questions communities
Advances in artificial intelligence have shaken up our codes and ways of working in 2023.
On social m!ia, images generat! by artificial intelligence are proliferating. It’s becoming recipes for healing baths for Internet users to differentiate them from real photos.
62% of consumers say they are less likely to engage with and trust content if they know it was creat! by an AI application.
Brands ne! to focus on experience, authenticity and quality of content.
3) Entertainment at the heart of the content
Entertaining and humaniz! content is growing! 34% of consumers say that “too much self-promotion” significantly harms their perception of brands on social m!ia.
Users go to social m!ia for entertainment: brands must adapt their message to hindi directory their products and services or risk losing consumers’ attention.
The rise of influence is widening the gap even further with brand content: more lifestyle-orient!, focus! on recommendations and embodiment, influencer content is sometimes better perceiv! by users.
In 2024, make your social m!ia presence more human, think entertainment: try your hand at influence!
You probably haven’t miss! it: everyone is speaking out on Link!In! Students, experts, entrepreneurs, freelancers… Today, everyone is posting on the platform to generate engagement and spark conversation. Storytelling content has emerg! and is being adopt! by everyone.