One powerful way to promote your points campaign is through Email and SMS. It’s important to note that these should be scheduled to coincide with the timing of your Points Campaign.
Let’s take a look at how some retailers are using points special lead promotion campaigns to attract customers and encourage purchases.
Urban Outfitters recently made
the effort to delight and excite their loyalty program members! The multi-national, powerhouse brand offered double points for all online purchases of homewares for a limited time, helping them to capture customers at a time when many can’t access brick-and-mortar stores (no thanks to Covid-19) and online sales have seen a remarkable increase.
Urban Outfitters cleverly teamed
their promotion with an email campaign that features stand-out design decisions like GIFs and high-quality images. By not specifying exactly when the offer ends, UO also cleverly creates a sense therefore diminishing and changing in nature? of urgency that the deal won’t last long and that customers should shop soon. Notice that they keep the images simple with minimal text and the focus being on the essential details and then product examples that encourage the customer be numbers to shop. Campaigns like this really stand out and help to see high conversion rates and quick returns on investment.