Personalization . Personalization of the materials sent out is a winning marketing strategy, because every client wants to feel special and needed.
You can provide the neural network with data about the client: their name, location, purchase history, and other information. After studying the data, the bot will divide the clients into segments based on their preferences and interests. This will subsequently australia whatsapp data help create a personal offer for each user segment.
Predicting the behavior of the target audience
Neural networks are able to analyze information about in Email Marketing customers and predict their possible actions: clicking on a link, subscribing to an offer, purchasing a product. For analysis, AI uses the customer’s purchase history, viewed products, the frequency and periodicity with which the customer visits the site, demographic data: gender, age, location.
Automation of some processes . The build a strong brand presence capabilities of artificial intelligence also include automation of various routine tasks. For example, it can send messages at a specified time, write welcome letters, respond to triggers, for example, react to an abandoned “Cart”.
A/B tests . In the context of testing, bots do not launch the mailing on their own and do not track it. The task of AI is to offer several options for the subject of the letter, variations in its content, different forms of calls to action.
When offering material on request, AI is guided by the number of email openings, clicks, and audience engagement. Preliminary analysis helps the bot offer content that is most likely to resonate with customers and encourage them to read the email to the end.
Improving email delivery
The neural network can check an email to see if it falls under spam filters. It detects the presence of spam words, over-optimization of images, and in Email Marketing other triggers for triggering filters. AI can also suggest content revisions to make it more relevant and interesting for customers.
Developing a mailing strategy . ChatGPT provides the opportunity to get a full-fledged mailing strategy. This will be a good idea for beginners who do not want to involve specialists, but plan to launch a marketing campaign on their own.
Using AI in Email Marketing – Image 5
Artificial intelligence services china numbers are convenient multifunctional tools that can be used to automate processes, personalize content, and make it as clickable and readable as possible.
How to write queries for a neural network
In order for the neural network to better understand the tasks set before it, and the mailings to be effective, prompts should be composed correctly. We offer a number of recommendations regarding the creation of requests for artificial intelligence.
First of all, you need to formulate the task, and you need to do it with maximum specificity. For example: “Suggest 3 topics for a WhatsApp mailing.”