Aside on Copywriting from that:
Stories provide entertainment.
Walt Disney said:
“I would rather entertain and hope people learned something than educate people and hope they were entertained.”
Means:
You can teach your reader more with a story than with a factual essay.
What does it mean for your SEO copywriting?
Here is the answer:
First , storytelling increases dwell time and engagement.
An example:
Seo Copywriting on Copywriting Example John Morrow
Storytelling for your SEO Copywriting
In this article, John Morrow tells his personal story.
Since its publication, the blog post has reached over 6 million people – one of the most read blog articles on the Internet.
The reaction of the people?
See for yourself:
SEO Copywriting Example 2
Second, stories show your expertise .
When you share your own experiences, it builds your reader’s confidence – and usually arouses their curiosity.
What result does both together lead to?
The reader delves deeper into the text.
Check this out:
Brian Dean SEO buy bulk sms service Copywriting Example: Story
By the way, “expertise” is an important ranking factor according to Google.
Third : Stories are an ideal introduction to a blog article for the reader.
An example?
Seo Copywriting on Copywriting Technique: Storytelling
If you want to know free webinars for internet marketers in january 2021 how to write stories for blog articles, sales pages or landing pages , then take a look here:
The 27 Laws of Storytelling [+Template]
But if your fingers are itching and you want to scroll down to the next SEO copywriting secret, don’t hesitate.
Ready?
7. The Art of Seduction
The presentation was over america email and the speaker thanked the audience:
“Thank you all for coming in such large numbers. We are proud because everyone has worked very hard on this.”
Applause.
The speaker turned around and prepared to leave the stage.
There was a charged atmosphere in the hall, reminiscent of a Hitchcock thriller.