Want to be a social media manager

On the other hand! however! it is necessary to think of social media as professional tools to be used in an artisanal way ! strategic channels that can make the difference if used with awareness within corporate communication. 

For this! specific skills are needed! which I divide into “horizontal” and “vertical”. Let’s see them. 

Horizontal Skills of Working with Social Media

• Knowledge of the medium . Knowing tools and platforms is very important for those who work with social media (and the web in general). Knowing how to use a tool does not only mean knowing the rules! uses line database and applications but knowing how to move ! evaluate data and predict social behaviors.
• Constant updating . For those who intend to do the work of “social media something” constant updating (with courses and masters dedicated to social networks) is a must. Every day there are changes and new things to learn ! which can be used to improve and analyze your activity by developing the controls.
• Interpretation . Having a view of the world is also very important on social media! where social fragments are posted and reinterpreted continuously. It is necessary to create conversations and social objects ! looking at your work and that of others with a clinical and critical eye every day . Within an agency or a company! you will have to make decisions about what to publish! what style and tone of writing to use! what graphics/campaign to launch an event! what tool to obtain conversion. Crucial elements! to be decided together with the communication team by creating a dedicated editorial plan.
• Sensitivity . Managing a community means stimulating! monitoring and rewarding your fans/followers through the how to choose a work strategy  main tool at your disposal: content. First of all! it is useful to know the reference topics and not lose your cool in front of negative comments or unlikely requests. In these cases! it is a good idea to resort to some simple rules of social customer care .

The vertical skills needed for those who work with social media

• Analytical Ability . Analyzing means refuting data to obtain reliable results and predictions. Analytical ability is a process linked to this mechanism! which becomes a personal quality in imagining situations starting from a scenario made of numbers and tools. 
• Thinking about solutions is a skill rather than a competence! but it can be trained by participating in brainstorming sessions mobile list and carrying out strategic analyses of different natures and with different objectives.

Ability to synthesize . Once upon a time! Twitter’s 140 characters (now X) taught us the value of content density . “Short but meaningful” works on social networks! but what does it mean? Newsworthy! incisive! with a call to action! but also useful! essential and highly informative . Characteristics used in social writing of a post! in managing a blog! in drafting operational plans or editorial lines. Simplification is also useful for organizing work and tasks by coordinating multiple projects.