When he gave a keynote speech, no one in the audience dared to leave the room even for a few minutes – no matter how full their bladder was.
People knew:
The late Apple CEO saved the best until last.
And whenever there was a new product, a new technology or any other innovation, he announced it with his legendary phrase:
But there is one more thing
In today’s society we can only concentrate on something for a few seconds.
Our attention is slowly shrinking to the length of an Insta-Reel.
Means:
In a blog article, only the headline is read.
The podcast is clicked away a few seconds after the intro.
With a YouTube video, we might make it halfway through.
It is a kind of disease.
But there is a cure for this too.
Do you want to know what it is?
They are “sentences of seduction”.
You just read one.
Such sentences act as a kind of refresh button that updates the reader’s attention. They connect your ideas, thoughts and paragraphs together and indicate to your reader:
“There’s more coming soon.”
Say:
Every few seconds the usa email list reader’s tank is refilled and it continues reading.
SEO Copywriting Magic
It’s like a first date.
You don’t show up naked. You also don’t show up with your resume, which reveals everything about you in the first few seconds.
Little by little you get to know each other.
Little by little you reveal something about yourself and signal:
Stay a while.
“There is one more thing.”
An example?
Another SEO Copywriting Example
Such sentences help you to create a common thread throughout your content that readers will happily follow to the end.
Here’s something to take away:
In other words:
Another thought:
Ready?
What’s next?
Say:
In my Content Terminator, on page 153, I reveal a total of 50 such magical sentences that will entice your reader to read further, listen further, and watch further than the competition.
But enough of that.
Shall we continue?
8. Write in a way that your reader will never forget you
There is a legendary movie scene with Matthew McConaughey from 1996.
In it, he plays a young lawyer who takes on the defense of a black father who faces the death penalty for the murder of two white men who raped his 10-year-old daughter.
On the last day of the trial, he does not make a closing argument, but asks the jury to close their eyes:
He wants to tell them a story.
In this story he paints aspects of your email including layout links a brutal, barbaric picture by describing the rape of the young girl in great detail.
Then he awakens the jury from this nightmare with the following words:
“And now imagine be numbers that the girl is white.”
This is a fictional story, but it impressively demonstrates how our brain works.
And once you understand that, your words will create moments that will never be forgotten.