In other words: our eyes SEO copywriting also need a break sometimes.
And that concludes our biology excursion.
What I mean by this is:
In the past, the challenge was the monkey brain, because people didn’t want to read long sentences.
Today most people have no desire to read.
The question is:
How do you still get their attention with your written word?
Write for the Tik-Tok SEO copywriting brain
In other words:
Your text should not only consist of mostly short sentences. It also needs a structure.
A melody.
A rhythm.
And this rhythm has to please our eyes. Let’s do a quick live test.
What is more pleasant:
Left or right?
Fun Fact:
If you look at the picture industry email list on the right long enough, the words develop a rhythm of their own and start to dance – but afterwards your eyes will hurt.
What do I mean by that?
Use paragraphs.
Many.
Don’t be afraid to write a one-word paragraph. Not only does it increase the speed, it also reduces the bounce rate. Because:
It’s like driving 200 km/h on the highway.
You will never see a speed camera in time and brake. You stay in your lane. Your foot on the accelerator.
Until the next construction SEO copywriting site
Only then do you slow down. You slowly take your foot off the accelerator, the needle on the speedometer moves towards 100. Then it continues to drop to 80, then 60 and before you know it, you are crawling through slow-moving traffic in second gear.
Exactly like this in the text:
The balance between short which player am i talking about? and long paragraphs creates a pleasant rhythm and you set the pace.
You give your reader an experience like on a roller coaster.
SEO Copywriting america email list Must Feel Like a Rollercoaster
Your stay time increases.
The user experience is significantly higher.
Fewer readers drop out.
And the best part:
The reader reads until the last sentence.