What Internet Services are Consumers today turn to the internet for everything. That’s why your website is the most effective sales and marketing tool. Even a simple, well-designed website can give you an advantage in your field.
At Impact Group Marketing, we create affordable, responsive, and search engine-friendly websites that engage visitors and convert. Our website team has over 35 years of combined experience in digital marketing and is passionate about website design and development.
Here’s our step-by-step guide on how to build a successful small business website.
1. Choose a domain name.
Your domain name is one of the most vital europe cell phone number list elements of your website. It’s the unique URL you’ll share with potential and current clients, so use one that matches your business. This keeps your branding consistent and helps you appear higher in search engine results.
Here are some tips to consider as you brainstorm domain names:
- Make sure it’s descriptive and easy to remember.
- Include keywords relevant to your business to boost your visibility in search engines.
- Keep your domain short, but avoid abbreviations, acronyms, and numbers.
- Try to use traditional top-level domains (TLDs), such as .com or .net
Once you choose your domain name, you need to confirm do smart keyword research it’s available and purchase it through a domain registrar like GoDaddy or domains.impactgroupmarketing.com.
2. Select a web host.
You also need to find a website host – a server where data is stored for public access. To simplify things, register your domain with a provider that offers registration, hosting, and design.
We partner with QTH Hosting and offer hosting as part of our website builds for $300/year.
If you decide to use separate companies to manage your web design and hosting, look for a hosting service with an SSL certificate which stands for Secure Sockets Layer. The SSL certificate is a global standard security technology that enables a secure connection and protects your user’s sensitive information. Visitors and search engines expect this extra security measure.
3. Build your pages and add engaging content.
You’ll want to create multiple pages dedicated to different aspects of your business. Make sure each page has a clear purpose, supports your website’s primary goal, and includes a call to action (CTA) that leads users to a landing page.
If you still need a logo, hire a graphic designer to create one for your website, business cards, and social media profiles. You want a cohesive brand image that clearly identifies your company.
Aim to include these essential pages on your website:
- A captivating homepage – Since this is the central hub of your website, you want to engage visitors and tell them who you are and what you do. Use readable fonts, eye-catching graphics, clear and concise descriptions, and compelling calls to action.
- An informative ‘About Us’ page – Tell your story and highlight your mission, values, and achievements. Introducing team members lets customers put real names and faces to your brand.
- A detailed contact page – Include phone numbers, emails, a physical address, social media accounts, operating hours, and a contact form so people can easily reach you.
- Compelling content – Sharing engaging and informative content establishes you as an expert in your industry and helps grow a loyal community for your business. Some content ideas include blogs, case studies, videos, podcast episodes, and more. This content helps increase site visitors and boost your ranking in search results.
- Testimonials – Create a page to share positive reviews china numbers and testimonials from satisfied customers.
- A valuable FAQs page – Answering common questions builds trust with your brand and reduces the number of calls you get for frequently asked questions.