Within Digital Marketing, there are many options to promote your company and increase engagement with the audience.
According to your audience’s profile, it’s possible to adopt strategies that strengthen your relationship with users — and the social wall is one of them.
Given the popularity of social media, have you ever thought of gathering information on different channels about your company or event?
In a single display, all posts that use a specific hashtag are presented, strengthening brand awareness and generating engagement.
But do you know what the benefits of the social wall are, and how to apply this strategy in your Digital Marketing plan?
To help you overcome this challenge, we’ve ivory coast phone number data prepared this article to address the following topics:
- What is the social wall?
- What are the benefits of this technique?
- How are brands using social wall?
- How to use a social wall in your strategy?
Do you want to know more about it? Keep on reading!
What is the socia wall?
The social wall is a display that brings together everything discussed in different social media platforms about a specific hashtag.
It can be, for instance, a corporate event, a basketball tournament, or a show. Everything spoken by users is displayed, allowing a real-time follow up on the audience’s opinion.
This way, everything published on Facebook, Instagram, and Twitter, for example, is displayed on a single screen.
It’s a way to find out how the audience is what is negative online reputation evaluating the subject under discussion.
The company can follow this up, and other users are also aware of what is being discussed.
Besides being used in events, the social wall can be handy to strengthen your brand’s reputation.
For example, in e-commerce, displaying a social mobile list wall with customers’ opinions about your product is a way to convince other users of its quality.
With a search parameter base, the most relevant results are displayed, which aims at increasing the buzz on a particular subject.
Furthermore, interactivity stimulates the participation of other users, who want their opinions to be posted as well.
What are the benefits of this technique?
But why should you invest in this strategy?
The first reason is obvious: the size of your audience.
According to the Digital 2020: Global Digital Overview report, there are 3.8 billion people worldwide using social media platforms.
Also, the same study indicates that each user spends, on average, more than two hours a day on this channel.
Thus, if you’re looking for greater engagement, encouraging user participation with a social wall will strengthen your brand.
Another benefit is the delivery of relevant content to your audience. After all, with so much information available on the Internet, you need to differentiate your brand.
The social wall helps accomplish this, as it is an essential technique of user-generated content, contributing to interactivity.
This strategy is also useful to find out what users are talking about. For example, if it is an event of your company, you can follow different opinions and feedback.