Admit it: when you first hear about a brand, the first thing you do is search for it on the Internet, right? Nothing better exemplifies the importance of digital reputation than cases where it is negative. It is then that we realize to what extent we depend on the perception of others.
How about we enlighten What is negative online
You a little on this subject? Inappropriate posts, hacks , rumors, user complaints We say that a brand has a negative digital reputation france phone number data when it is perceived unfavorably by its target audience .
This dissatisfaction can be
Due to various reasons, both deserved and undeserved. The most logical thing when we think of a negative online reputation is that the company has earned it through its own mistakes (for example, late deliveries).
However it can also be
Due to the publication of fake gain a better understanding of your customers reviews by deceitful competitors. Now comes the big question: how can I improve my online reputation when it is undermined? Whether the attacks are founded or unfounded, it is essential that you have a plan of action to get through this crisis unscathed.
>>>The negative impacts of a bad What is negative online reputation Decreased sales and customers: Most buyers stay away from companies with a bad reputation because they feel there is a high risk that these companies will not meet their expectations.
Worsening work environment
Working in a company with a betting email list poor digital reputation demotivates employees (feelings of inefficiency or shame reduce their productivity). It also hinders the ability to attract talent.
Lost business opportunities: Reputational risks also influence your business’s B2B relationships. As a result, you may find it much more difficult to forge alliances . With other brands and suppliers, as you will be seen by them as less trustworthy.
Give your competitors an advantage
When a company falls into disgrace, its rivals will not hesitate. To take advantage of the situation for their own benefit. You know that “in troubled waters, fishermen profit” .