But how do you make smart use of this algorithm on social media? Thijs Waardenburg and Komala Mazerant tell everything about the how and what of hooks in the book ‘ Hooking in with social media in 60 minutes ‘ (aff.). According to them, these hooks are the answer to this social media algorithm. And guess what? Hooks deliver significantly more engagement than non-hooks.
According to Waardenburg and Mazerant, the algorithm looks at the following five elements in particular to determine whether a message is interesting to you:
Your interests
The popularity of the message
The popularity of the user
The type of content
The current events
Are you getting the idea? In the eyes of the algorithm, hooks are incredibly interesting messages, because they whatsapp number listrespond to current events and are also seen as popular due to their virality. As soon as they are shared by more and more users, the value of the message increases in the eyes of the algorithm.
The anatomy of a hooker
Hooks are therefore incredibly valuable in the eyes of the algorithm. But when do we speak of a hook? Waardenburg and Mazerant pose three questions that will help you quickly determine whether you are dealing with a hook:
Can the message be posted at any other time?
Is it a news item? What makes hooks
Did the organization itself create the moment?
Can you answer the above questions with a ‘No’? Then you are dealing with a tie-in. For example, a message from Douwe clean email Egberts about Neighbours’ Day is not considered a tie-in (since Douwe Egberts is one of the organisers). But we are talking about a tie-in when Chocomel decides to tie in with Neighbours’ Day.
At Coosto, we recently conducted research into the anatomy of a hooker with the aim of elements for lead capture being able to make a list of characteristics of an effective hooker. To do this, we analyzed a number of successful hookers and looked at similarities. The results? The following list of indicators for a powerful hooker: