Step number 3, after I have considered the industry and the target group.
So the players with money.
The question is:
What problem can I solve for this target group?
That is the big question.
What problem?
Yes, and I always make a list like that.
What kind of problems do they have and how can I solve them?
For example, a roastery.
Sure, they need beans, they need good and fast delivery conditions and so on.
But these are all things that I cannot and do not want to solve.
Yes, I am not a bean supplier.
But who am I?
Yes, I create content.
Yes, I sell my knowledge.
That means I look:
What problem can be solved with knowledge?
And that brings us to the topic of customers.
Yes, there is a part that you can solve with knowledge.
One part is of course material and location and so on.
I can’t help them there.
But I can use brazil email list my knowledge to help them get more customers.
That’s why I would develop such a program for them.
So all of my marketing knowledge that I have would be tailored specifically to roasters.
I would call it:
“Roast your competition”
or “Market”.
Let’s say “Market” is shorter.
Roast your market
is also a funny play on words.
(Reading tip: Creative Writing )
So grill your tailoring tips for year-round family appreciation competition, so to speak.
And then I would do online marketing for roasters.
For small, independent aob directory specialty roasters who then want to have more customers.
Maybe you also want to reach major customers, B2B customers.
Because then they have larger volumes and recurring orders and so on.
But we also want to reach more small customers, more consumers.
I would then put together a program as a draft and then sell it as a service .