A whitepaper Writing a Whitepaper? is a document that functions as a guide: its purpose is to offer users a solution to a specific problem or an explanation of a topic that requires specific knowledge.
In other words! it provides information for broad research on a particular topic. Although it can be confused with an e-book! the whitepaper is strongly oriented toward the B2B (Business to Business) market.
What are whitepapers?
Another Writing a Whitepaper? difference lies in their length: job function email database while an e-book can be between 10 and 200 pages! a whitepaper ranges from 5 to 12 pages.
Furthermore! whitepapers are presented as a great marketing tool for offering when was pengu coin released? quality content and are essential when generating an action plan due to the benefits they provide.
In short! they transmit information:
Specialized.
Original.
Exclusive.
Trustworthy.
The Whitepaper as a Quality Lead Capturer
According to the WebsDirect portal ! 82% of companies generate white papers to capture leads! to stand out from the competition! and to become a benchmark within the sector.
The reason why generating white papers or reports is so efficient is that the information provided to users is practical. This helps boost conversion rates.
The user should be able to conclude that the document has a certain authority because it offers solutions and provides additional data that will be useful. This way! the reader will be persuaded and their level of trust in the company will increase.
Before creating whitepapers! you should have a thorough understanding of your audience or buyer persona . Understanding their concerns is very useful when providing informative solutions or meeting their needs.
Whitepapers can be offered as downloads and are part of an Inbound Marketing strategy .
Through them! potential customers can leave their information in exchange for materials of their liking or convenience: the benefit becomes a reciprocal action in which both the company and the customer win.
It’s worth noting that having a large number of leads isn’t useful if they aren’t high-quality; that is! if they aren’t sufficiently interested in the products or services you offer and if the likelihood of them making a purchase is low.
Are All Whitepapers Good for Lead Generation?
Having Writing a Whitepaper? quality content to offer your users helps improve your business’s presence and authority! and it also helps you gain insight into the people who visit your website.
Whitepapers are effective lead generation tools because they walk the fine line between education and promotion! positioning your company as a thought leader and solving a problem for potential customers at the same time.
If a whitepaper is presented in PDF format and requires the user clean email to complete a form to download it! you can ask for their information: name! email! phone number! etc.
This information will then be used to create a database of potential customers to whom you can send discounts and offers! and keep them informed about new developments in your products or services.
Aside from the aforementioned business performance! another great advantage of this type of report is that it serves to educate the reader. Quality information is prioritized to capture the attention of potential buyers without focusing on selling.
Other times! whitepapers can serve as a guide for users through the different stages of the buyer’s journey! guiding them throughout the entire search process before they finally make a decision. This is why guides should be strategically designed for each phase.