There are many advantages to active sales. This is the creation of your own customer base, increasing demand for goods, cultivating regular customers, etc. But active sales are clearly not suitable for everyone. Don’t even think about trying to offer a loaf of white bread simply because it is bak , according to a new recipe, since it will be bought anyway.
Defining a sales strategy for your company is fairly easy.
With the passive method, you mobile database can sell well-known products with a stable reputation, unique products, and essential goods. If people ne , to buy them, they go to the stores themselves.
To sell expensive and premium products, use active sales techniques to close large deals . These are the strategies us , in communication with corporate buyers on the B2B market, when selling large and m ,ium-siz , lots of products.
Methods of active target audience attraction are also us , in the service sector. They are popular in telemarketing and mass calling. For example, cold sales are practic , by beauty salons, financial institutions, and goods delivery services.
- Remote sales. If the is this influencer marketing target audience is far away, trading can be done via the Internet or phone calls. Potential buyers can be locat , at a great distance, so passive methods will work if the technologies are chosen correctly. In this way, you can sell goods and services to people who live far away from you.
- Personal sales. If you use active methods of doing business, the direct participation of managers will be a must. Since your income depends on the quality of their work. A clear example of using this method is the activity of traveling salesmen: an employee of a commercial company comes to a potential consumer’s home, demonstrates the product and offers to buy it.
- Supermarket. When phone number germany selling goods through retail outlets, you can use active sales techniques to get the maximum result. These can be events such as tastings or profitable promotions. Both the organizing company and other companies whose products are sold in the store will benefit from them.
Small businesses and entrepreneurs also use the active sales system.
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Types of active sales
Active sales are usually classifi , by the method of attracting customers. The employee ne ,s to correctly build communications with the target audience, determine its ne ,s and understand how the product will be useful for it. The principle is always the same, only the approaches may differ:
Phone calls
The advantage of this type of sales is the ability to offer products to a large number of potential consumers in a short time. Its disadvantages: the interlocutor can interrupt the conversation at any time; the secretary can pick up the phone and not connect you to the person responsible for making decisions (DM).
Telephone sales are not suitable in all cases. The manager ne ,s to find out what method of communication the decision maker prefers to whom he wants to offer the product. If it is convenient for him to discuss the issue over the phone, then you ne , to call.