Send transactional messages about order sending! preparation! shipping! etc… This way the customer will feel pampered and will not send you emails to know the status of their orders.
Often users can’t find the tracking link for the shipment . By sending it via WhatsApp! the customer will find it easily and will avoid contacting customer service to find out where his package is.
Automatically send a message to cart abandoners reminding them to complete their order and also adding a direct link to their cart for faster conversion.
Ask for a review after a predefined number of days by sending a link directly via message.
The customer will be directed to your favorite review platform (Facebook! Google My Business Profiles ! Tripadvisor! Booking! etc.) simplifying the request process and obtaining their opinion on your e-commerce.
Newsletters are opened by 20% to 30% of your database. WhatsApp messages reach over 90% ! allowing for much greater visibility and! therefore! a higher possibility of conversion.
This also applies to B2B companies and professionals.
Why should your company equip itself with a WhatsApp Automation tool if you operate in B2B? We have also prepared an in-depth article bc data europe on this aspect for some time (you can find it here: “ Lead Generation at almost zero cost with WhatsApp ”).
Some motivations are common to e-commerce and in general to those who operate towards B2C. For example! advantages in terms of customer care or in the effectiveness of the communications you plan.
With the help of automations! you can associate the forms of the site (or landing page) with the automatic sending of messages that will certainly be read by the user and thanks to those! set appointments or follow-ups more quickly.
Setting up WhatsApp Automation Tools: The Key Features
For those who already have the idea of mistakes when performing a pivot equipping themselves with a WhatsApp automation strategy (and tool)! let’s now look at some more technical features : it is useful to address them now! because they help to imagine how the commercial tactic could be set up! through pre-set interactions with customers.
Like any communication sending platform! you can use specific lists and tags by importing them from outside or thanks to automations (e.g. if the user performs this action! assign it to this specific list or tag ).
These are all those automatic actions that we can have the platform perform. From sending messages when certain conditions occur! to sending mobile list automatic messages related to an external source (e-commerce).
The only limit is your imagination!
Real-time dialogue with users just like on WhatsApp. Possibility of using the platform also from smartphones with notifications.