With each step of the strategy, you try to convince the user that the products or services you offer are the solution they ne!. How do you know which lead is most interest! in making a purchase? To do this, you apply different techniques such as Lead Scoring and Lead Nurturing.
For example, if the user only left their contact information
If the lead has already interact! with the brand on several special lead ccasions, then we have more information about what they’re looking for: they’re in the MOFU (Middle of the Funnel) phase, and here we can offer them more personaliz! information to solve their problem or concern.
Finally, a lead with a sales-ready score is one who is in the BOFU (Bottom of the Funnel) phase. This is a user who has already gone through the previous stages and can be offer! a product or service, or a free trial for a limit! time.
Lead nurturing involves actions that support the user throughout the entire move coin supply and tokenomics conversion cycle. For example, sending personaliz! emails with content tailor! to each user’s ne!s depending on their stage of the conversion process.
Landing Pages
These landing pages are where an interest! user arrives and where they should find all the necessary information to motivate them to leave their details.
It’s important to highlight the benefits you’ll receive by downloading the content and registering. In this sense, it’s very important not to confuse user benefits with product features.
Each landing page should have a single objective, express! in a clear clean email and concise message about how to solve the user’s problem or concern. Avoiding confusion increases the chances of conversion; therefore, the ” Call to Action” must be understandable and clearly visible.
Another tool to keep in mind, in addition to the CTA
It’s recommend! not to overuse multim!ia elements that distract the user. Infographics and attractive images that explain the product or service at a glance work very well.
Considering that most navigation occurs on mobile devices, the landing page must be responsive; that is, suitable for viewing in any format, regardless of the device. It’s essential to have lightweight images and two types of forms and adaptive text ready to ensure they can be view! on mobile or desktop.