A good marketing strategy can convert new leads to your company, but in times of social media, spontaneous feedback from a customer can bring more attention and interest from the public.
The era of experience sharing
Recommending a product or brand is something that people have always done and everywhere. Who has never heard a conversation on public transport or in a queue where someone says they bought something really good at a certain store or complains about a service, product or even a brand?
With the popularization of the internet, especially with the widespread use of smartphones, it has become even more common for us to share armenia telegram data our experiences with products and brands, whether they are positive or negative. In fact, this practice began with bloggers and YouTubers even before these content producers were invited to advertise, and is now being imitated by everyone on any social network.
Think quickly: when was the last time you bought something just because someone showed it on Instagram stories, on Tik Tok or wrote a tweet telling about their experience with that product?
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The result of electronic word of mouth
According to the article by Leonardo digital marketing during the pandemic: the strategies you need to reinforce published on the website Mundo do Marketing , studies show that the public feels more trust in reports of experiences from other consumers than in advertisements broadcast in traditional media.
In this way, reports from people who consume a certain product influence new consumers to make the decision to purchase or repurchase.
And online comments about such a product are also taken into account by the significant rate of consumers (91%) who do research online before making a purchase.
What can your company do?
Obviously, if there are good experiences being shared, there are also bad experiences. As it is common knowledge that it is impossible for something to please everyone.
However, positive reports can influence not only new consumers but also the company’s. Marketing strategy, especially if the doubts that the public has about the product are taken into account.
Continuous improvement
Continuous improvement of the team focused on helping the customer. Having a team focused on helping the australia cell numbers customer with their complaint or problem increases. The chances of receiving positive feedback, which increases public trust and the brand’s reputation is not affected.
Furthermore, both good and bad customer experiences can inspire new ideas for products and services or improvements to existing ones.
Some brands have a strong digital presence because they use a more spontaneous form of communication. Ultimately, what matters is that the interaction between. The public and the company is always friendly and professional.
Effective marketing
In general, positive comments can be used as testimonials in marketing materials. While questions expressed by consumers can be transformed into informative. Content (content marketing) — which also contributes greatly to the. Company’s reputation and digital presence — or inspiration for creative campaigns.
In addition to positive digital word of mouth, having a good rating on sites like. Reclame Aqui indicates that the company takes. Its commitment to its customers seriously, a characteristic that is just as important.