Working with social media: agency or freelance?

If you work with social media in an agency to achieve the objectives set for each project! you will have to interact every day with your colleagues: copywriter ! analyst ! SEO ! community manager ! social strategist .

As we have seen! these are professional figures who move within this scheme to build activities and synergies! chasing results and conversions.

Teamwork allows you to collaborate closely with people! taking advantage of an organized and defined structure. 

If! instead! you prefer a job where you can have total control over the working methods and timing! then you can opt for the freelance profession! finding your own portfolio of personal clients. 

How much do you earn working with social media?

The salary in the agency varies based on specialization! seniority! based on the role you hold and the market niche you deal linkedin database with.

As a freelancer! however! you must also calculate the time dedicated to each project and the specifics of the tasks! establishing the most appropriate price based on your experience. 

Content creators! influencers and bloggers can evaluate individual costs for the creation and publication of content (also in this case the figure is established based on the number of followers! engagement or specific objectives such as! for example! conversions).  

Consider! then! that several companies are hiring social media professionals internally. In this case! the salary must be calculated based on the tasks required! the time spent! your skills. 

How to Find a Job If You Work in Social Media

To work in this environment! especially on your own! you need to cultivate relationships – even offline – and you still need knowledge and an overall vision.

Being specialized is important! but product line and related concepts companies often look for hybrid figures ! who have a fair amount of expertise in all these micro-worlds of the web.

Also! there are some tricks you can follow to get noticed . For example! you can: 

  • Maintain your LinkedIn profile by posting about your profession at least a couple of times a week to promote your skills.
  • Update your portfolio by including the most creative or high-performing projects you have created. 
  • Share your work on social media ! to show what you can do by taking care of the visual and graphic aspect. 
  • Participate in industry discussions ! both on LinkedIn and Instagram! to stand out! network and – maybe – start mobile list interesting collaborations. 
  • Quantify your results on your resume
  • Create a personal website ! where you include information about yourself! your studies! but above all showing what you have done and what you can do. 

To conclude! I believe that there are three aspects! perhaps the most important! for a person who works with social media at all levels: passion! organization and determination .

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