Writing Facebook ads can be seen as an art

PAS Formula

• Problem: Identify the customer’s problem.
• Agitate: Dig deeper into the issue, emphasizing its impact on their life.
• Solve: Present your solution to the problem, showing how it can improve their situation. Use real-life examples and testimonials to support your claim.

For example, Dove applied the Facebook ad copywriting formula – PAS for their “Real Beauty” campaign. Dove identified the problem that many women are not confident about their natural beauty (Problem). They evoked emotions by presenting stories of self-doubt and social pressure (Agitate). Dove introduced the solution as a skin care product that helps women feel more confident and love themselves, along with real user success stories (Solve).

HSSBC Formula

• Hooks: Include shock, value, pain, seriousness, and more. Find attention-grabbing keywords based on trends, competitor research, effective articles, customer desires, or Google AdWords keywords.
• Same as: Feel the same way as your audience. Show understanding telegram number list of their problem, empathize with them, and provide a solution.
• Same but: Differentiate your brand or product. Highlight a unique aspect that sets you apart from your competitors.
• Brand: Build trust by demonstrating the reliability and credibility of your brand.
• Call to Action: Encourage readers to take action. Use promotions, special offers, or limited-time deals to prompt them to respond.

For example, Coca-Cola uses the HSSBC formula for their summer campaign. They start with an eye-catching image and headline “Cool Down With Coca-Cola” (Hook). Coca-Cola demonstrates empathy by talking about the jk rowling author of harry potter is allowed summer heat and the need for refreshment (SA). They highlight the difference of Coca-Cola as a unique and refreshing taste (SB). Coca-Cola emphasizes that the brand has been around and loved by generations (Brand), and ends with a call to action with a special summer promotion (CTA).

SSS Formula 

• Star: Use a specific character, such as a celebrity or a real customer of your product or service.
• Story: Build a story about the challenges, events, ups and downs colombia business directory that led to their need for your product or service. Keep the story short, logical, and relevant to avoid overwhelming the reader.
• Solution: Provide a solution rooted in the story. Integrate your product or service as a tool to help the character overcome their problem.

For example, L’Oréal uses the SSS formula in a campaign with a celebrity brand ambassador. They start by introducing a celebrity using their product (Star). The story follows the star’s journey from having skin problems to finding a solution with L’Oréal products (Story). Finally, they highlight how the product helped the star.