Using AI in Email Marketing Next, you need to give the artificial intelligence the context in which you need to create a mailing. target audience preferences, and intended goals. For example: “I am a marketer at an online sporting goods brazil whatsapp data store. We have 200 soccer balls in our warehouse. They need to be sold in the business-related details next 14 days at a price no less than cost price.”
Using AI in Email Marketing
Next, you should set the parameters of the desired result. For example, you can write that the template text should not exceed 200 characters.
The neural network’s answers are not always ideal the first time. In this case, it is better to reformulate the prompt. You can 11 marketing tips to optimize your logistics business add more details, ask to adjust the style, for example, replace familiarity with a more formal style of communication.
If the task is complex, it is better to divide it into several stages and issue prompts for the next one after completing the previous one:
choice of topic;
definition of target audience;
creating a template;
cover generation.
Depending on the type of mailing, for business-related details example in WhatsApp, you can ask the neural network to add emoji.
When using neural networks, keep in mind that most of them work with Russian, but AI understands queries in English better. So, if possible, formulate prompts in English, especially for neural networks that specialize in generating images.
AI for writing texts and creating images
We offer several useful tools that will help you create newsletters.
The most popular neural network is ChatGPT. Up to a certain point, this AI can be used for free, but for an unlimited number china numbers of requests, a paid subscription is required.
ChatGPT is officially unavailable in Russia, with the exception of bots in Discord (Roskomnadzor officially blocked the messenger for violating Russian law on October 8, 2024) and Telegram. Many services also provide access to GPT via API.
Another neural network -Gerwin– specializes business-related details in generating exclusively Russian-language content and costs from 280 ₽.
Using AI in Email Marketing – Image 8
If in GPT you can communicate with the bot in a chat format, then you should enter the necessary commands in Gerwin in the interface of the corresponding tools. For example, the neural network offers tools for generating topics for mailings, creating headings, introductory paragraphs, writing text based on a short description, for rewriting, shortening text, and much more.
Neural networkCopyMonkeyspecializes in mailings. Its cost is from 1500 rubles per month, 3 free generations per week are available.
Using AI in Email Marketing – Image 9
CopyMonkey provides the ability to create posts for social networks, newsletters, product cards. There is a separate tool for each task.
Conclusion
Artificial intelligence is a great assistant in creating newsletters, which will not only save the marketer’s time, but will also help him get new ideas for catchy and potentially converting letters. The neural network will offer:
create compelling content that is relevant to user queries;
generate a content plan for several mailings in advance;
personalize the material according to business-related details the interests and preferences of specific clients;
predict their behavior;
automate mailings, such as welcome emails;
provide options for A/B testing;
improve email deliverability by analyzing your emails for spam elements;
create a mailing strategy.
When working with neural networks, it is important to achieve the effectiveness of mailings. To do this, requests must be as specific as possible, and details must be described in full within the framework of the task.
Ingate Group provides digital marketing services using all the capabilities of artificial intelligence in the areas of Performance, SEO, SMM, ORM, analytics. You can learn more about the capabilities of AI for your business on our website.