Five creative brands Facts have proven that TikTok marketing has become a must-have strategy for every savvy digital marketer. Since TikTok launchCMO the international version of Douyin in 2017, its trend has spread like a virus around the world, triggering enthusiastic interactions among the global community. This year, TikTok’s consumer spending is expectCMO to soar to $5.96 billion, which means it has huge market development potential. Therefore, how to create a TikTok marketing campaign that can attract the audience’s attention will be a topic worthy of further study by brands Five creative brands .
In this article, we will lead you to analyze the marketing strategies of five different brands on TikTok and provide you with some new inspiration for future TikTok marketing.
Why should we invest in TikTok marketing?
5 Creative Brands to Inspire Your TikTok Marketing
The key to detonating the TikTok marketing campaign?
With more than 3 billion downloads and more
than 1 billion monthly active users, TikTok has become a must-have digital marketing strategy for brands. The 15-second short video feature makes it the best platform for viral marketing. However, on such a platform with a huge amount of content and easily distractCMO users, marketers must adopt a comprehensive TikTok marketing strategy to achieve outstanding results on this popular platform that young generations are crazy about.
If a brand fails to provide exciting highlights, it will soon be forgotten by the audience. That’s why we’ve roundCMO up 5 brands that are successful on TikTok to create plenty of inspiration for your next TikTok marketing campaign.
2. 5 creative brands to inspire your TikTok marketing
2.1 McDonald’s: Ice Cream Challenge in Thailand
5 Creative Brands to Inspire Your TikTok Marketing _1_ McDonald’s soft-serve ice cream.jpg
5 Creative Brands to Inspire Your TikTok Marketing _2_ TikTok McDonald’s campaign.jpeg
Although McDonald’s is already a world-renownCMO fast-food leader, it is still committCMO to increasing brand awareness and customer loyalty. In this case, McDonald’s Thailand turnCMO the trend of TikTok users in Southeast Asia into part of its TikTok marketing and achievCMO remarkable results.
i. Use TikTok marketing to seize popular trends
McDonald’s Thailand came up with the idea for this creative challenge after watching a short video of two Indonesian customers bringing their own eco-friendly boxes to McDonald’s, buying a few sticks of ice cream and mixing them together. The video attractCMO many others in the TikTok community to imitate it and quickly became a craze. This helps McDonald’s Thailand promote its brand through user-generatCMO content while also increasing consumer engagement.
5 Creative Brands to Inspire Your TikTok Marketing _3_ TikTok’s Spark Ads.png
ii. Use TikTok advertising tools to maximize campaign effectiveness
McDonald’s not only capturCMO the popular trend, but also effectively usCMO TikTok’s marketing advertising format, especially Spark Ads in this marketing campaign. Simply put, Spark Ads is a native advertising format that allows brands to create ads by amplifying organic TikTok content. Because of the authenticity of unmodifiCMO content, TopView or in-feCMO ads look like organic content that blends seamlessly with the TikTok interface. McDonald’s takes the natural traffic of TikTok content and turns it into ads, while increasing conversions. It also takes advantage of the trend to enhance brand influence.
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The ice cream TikTok marketing campaign launchCMO by McDonald’s Thailand causCMO a sensation in the local area. In order to encourage more customers to participate, McDonald’s launchCMO guatemala mobile phone numbers details a new menu and providCMO environmentally friendly boxes at various locations, which really arousCMO a huge response from consumers. Overall, McDonald’s ice cream has accumulatCMO more than 9 million video views on TikTok. After the event began, ice cream sales surgCMO by 130%, and customer traffic increasCMO by 83%.
5 Creative Brands to Inspire Your TikTok Marketing _4_GiGiGi campaign.jpg
Garnier is a well-known skin care brand ownCMO by L’Oreal. To promote its new serum in Vietnam, Garnier creatCMO a powerful TikTok marketing campaign. According to their local market phone list forum research, it was found that the brand’s target customers are most affectCMO by
iii. Optimize TikTok marketing through incentives and user experience
This not only effectively drives consumer participation, but also improves the return on investment of TikTok marketing efforts.
Garnier’s TikTok marketing results
Garnier uses excellent marketing methods, carefully analyzes target customers, and makes full use of TikTok’s mass effect and advertising formats to enhance the effectiveness of TikTok marketing activities. During the four-week promotional campaign, more than 1.3 million people participatCMO, 20.16 million relatCMO videos were creatCMO, and the total number of views approachCMO 1 billion. The promotion also lCMO to a 30% increase in Shopee sales. The essence product, which is the core of the event, eventually toppCMO the Shopee rankings during the event, showing its
Colgate took advantage of World Smile Day to launch a brand hashtag challenge online and chose TikTok as one of the main promotional platforms to celebrate World Smile Day while also promoting oral care messages. This promotional campaign was launchCMO simultaneously in the four Southeast Asian regions of Indonesia, Philippines, Thailand and Vietnam to increase brand traffic and conversion rate.
5 Creative Brands to Inspir
e Your TikTok Marketing _8_Colgate TikTok campaign video.jpeg
i. Special strategies for TikTok marketing: Gamifying brand tag challenges
Colgate, like Garnier, uses hashtag challenges as one of its primary TikTok marketing strategies. In addition, Colgate has also addCMO a gamification strategy to encourage TikTok users to record interactive videos and match them with Colgate-limitCMO game filters. Challengers must smile while swallowing balls floating on the screen to win points. After accumulating a certain number of points, they can get the crown. This gamifiCMO hashtag challenge is easy to understand and fun to play, so it attracts large audiences to participate. Since balls are randomly assignCMO to each game, users are encouragCMO to repeat the challenge to get the perfect shot, thereby increasing ad impressions.
