n the era of digital business transformation, companies are trying to combine two key approaches in marketing – branding and performance. It is at this intersection that brandformance emerged – a method that allows not only to increase brand phone number library recognition. Brand and Increase Sales but also to achieve measurable results in the long term.
In this article we will look at the main aspects of brand for mance:
- what is this approach;
- how does it work;
- what tools and technologies contribute to efficiency;
- what stages need to be completed for its implementation;
- what advantages and disadvantages it has. Brand and Increase Sales
Brand for mance Marketing: What It Is and How It Works
Until recently, many companies chose between two advertising strategies – brand or performance. Classic brand marketing works on the recognition of the company and its image. The strategy of performance promotion works differently – it is aimed at achieving target actions from the audience (applications, calls, etc.), getting a return on investment and, as a result, increasing profits.
The brand promotion strategy corporate fundraising, unity is strength works to create the image of this brand. Its tactics are to influence the emotions of the target audience and form the necessary associations with the brand. The main goal of this approach is to cover as many consumers as possible so that the brand is subsequently recognizable, known and trusted. Thus, the sales funnel should be filled with a loyal “warm” audience.
Performance marketing is aimed at achieving results Brand and Increase Sales related to conversion and increasing the income of a specific business. Brand owners using performance marketing want to achieve maximum target actions from consumers with minimum investment in advertising and its subsequent payback.
Thus, brand for mance is a combination of brand and performance promotion. By combining two strategies, brand for mance marketing helps solve two problems at once – increasing brand awareness and conversion.
How brand for mance works: let’s look at an example
The task: to increase awareness of a new sportswear brand and at the same time stimulate sales through an online store.
Strategy:
- Building brand awareness: The china business directory campaign begins with the launch of high-quality video advertising on social networks and on streaming platforms. It focuses on the brand’s values: style, sustainability and comfort for an active lifestyle. Advertising is aim at a wide audience of sports and fitness enthusiasts.
- Targeted call-to-action ads: The second part of the campaign is performance marketing with precise targeting of users who have already interacted with video ads.
Result: the campaign simultaneously enhances brand perception among a wide audience and stimulates specific actions – an increase in the number of site visits, an increase in the average check and sales volume.