There are 3 types of messages that can be configured within the WhatsApp Business app: greeting messages, away messages, and quick replies. We’ll show you how to configure each one within your app and give you tips on the best way to use them in your business strategy.
What is WhatsApp Business?
Also called WhatsApp Commercial, it is the version of the WhatsApp messaging application aimed at companies, with tools that help with commercial strategies and help companies sell more.</p>
Designed to meet the needs of companies that want to sell through the app while also serving customers, WhatsApp Business offers productivity features for customer service, such as automatic messages and quick response shortcuts, as well as the possibility of creating a catalog of products/services within the customer service platf
orm.
Furthermore, for companies with greater c level contact list customer service demands. WhatsApp Business has more complete customer service tools. Such as the possibility of using chatbots for WhatsApp and omnichannel customer service. That is, when you can provide multiple services with just one official number for your brand.</p>
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What are WhatsApp auto-messages and how to activate them?
WhatsApp auto-messages are automatic responses using ai in email marketing sent as soon as a customer contacts a company via WhatsApp. There are 3 types of messages and each one represents a strategy that can be adopted by the company:
Note that, unlike HSMs message templates for WhatsApp, automatic messages cannot use variables such as name. Company and context to customize the message for each customer’s context.
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WhatsApp in the customer service journey
WhatsApp HSM (Message Template): What is it and how to use it?
To set up automatic messages on WhatsApp Business, you need to go to Settings > Business Tools > Messaging Tools and the three available options will appear:
Greeting Message
It is the first message sent when a customer contacts bulk lead the company. It serves to confirm that the message has reached the company. One of the advantages of using a greeting message is to thank the customer for contacting. Them and inform them that your company will get back to them shortly, so as not to leave them waiting.
whatsapp-greeting-message
This is a message that indicates the absence of a customer service representative who can talk to the customer and respond to their requests. This message can be activated at specific times. Days and periods, that is, outside the company’s business hours. One of the benefits of an absence message is to inform your customers that, at that moment. Because it is outside the company’s business hours. There is no one who can assist them. The absence message is intended to reassure them that their request. Will be met at another time when an agent is available.