Software marketing in the market software in B2B sector is undoubtedly one of the more complex marketing strategies. B2B companies in particular, whose core competence originally lay in the marketing of haptic products or classic services, should sensitize themselves to the special features of this product category before introducing digital products. We show the five phases of successful software marketing in B2B.
The five phases of software markerin B2B are strongly user-centered. However, they are also based on the information needs and expectations of the target group regarding the product and the associated service.
Phase 1: Marketing the software
In the first phase, the foundation of the product is laid. Here, fundamental poland whatsapp number data questions about the software, its scope and the framework conditions are defined. You can use these 5 Ps as a guide:
- Product: What is the name of the software, what can it do?
- Process : How do the processes work, market software in B2B how does the software fit into customer processes?
- Place: Where is the product available?
- Price : How much does the software cost?
- Promotion : Which target groups are address, where are they address. What is the promise?
Phase 2: Getting to know the software
In the second step of software marketing in market software in B2B, you define where and with which content you want to draw the target group’s attention google search console to the software for the first time. To do this, you need precise information about the target group’s online usage behavior.Possible channels can include:
- product landing page
- Google Ads
- Google Organic Search
- e-mails and newsletters
- online specialist media
- Social media and social ads (Xing, LinkedIn, Facebook, Instagram, YouTube, Twitter,…)
- influencers
Contents that can convey the message via these channels include:
- product videos
- references
- Screenshots from the software interface
- webinars
- blog articles, white papers, technical articles
A user-centered market software in B2B china numbers product presentation based on industries, areas of application and solutions as well as differentiated pricing options with gradations in the product scope help with this. This way, you can address the individual needs of each target person.