by itorial Staff with No comments Digital insightsDigital Marketing
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Many advertisers turn to lead generation solutions to connect with potential customers and boost sales. These solutions are, for example, ads that allow a person to fill out a form, start a chat, or receive a call from a company to learn more.
For this reason, Meta has announc in a press release that we receiv today, Friday, November 10, 2023, the launch of “new lead generation advertising tools, AI-power features, and CRM partnerships to help generate quality leads for a company.”
New features in Meta
Instant Form Ad
As the company explains, “more than 600 million conversations between people and businesses take place every day on our platforms” and “advertisers who choose to engage people through click-to-message ads on Instagram Direct can now offer them a coupon for completing the Q&A flow, and those discounts can be appli to their next purchase or service.”
Because of this and “to save time,” Meta announces that it is “testing an instant recent mobile phone number lead form ad format that allows users to discover, consider, and select multiple companies to submit information to at once. Imagine you see an ad to sign up for a bridal hair salon trial.”
Thus, she explains that
A “once a person fills out the form, they are given the option to share their contact information with other businesses, for example a nail salon, which may also be relevant. This means greater convenience for individuals and, for small businesses, more conversion optimization: where do you start? opportunities to be discover by people who may be interest in their business.”
Business calls to customers on Facebook
The press release also states that “calls are another way to reach people betting email list interest in your business,” so “to give people more confidence when connecting with brands they have shown interest in,” Meta is currently “testing the possibility of companies calling them through Facebook.”
