This applies not only to the moment of acquaintance. Mailboxes Preheader Continuation today are bursting with a large amount of correspondence. Therefore, the natural reaction of any person is to protect oneself from boring or unnecessary mailings.
To prevent recipients from being tempted to send the message to SPAM, marketers practice originality by coming up with email subject lines. But the subject line is short and there is no room to play around with intriguing text. What to do?
How to make subscribers open your emails every time Preheader Continuation ?
THERE IS A WAY OUT – USE A PREHEADER or pre-header. It will reveal the whatsapp number database topic, add information that did not fit in the subject line or create additional intrigue and urgency.
On desktop devices, it is located in the subject line after the hyphen. On mobile devices, it is in the line below the header. According to a study conducted by Litmus, 24% of recipients decide whether to open an incoming message based on the preheader.
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What to write in the preliminary title?
For example, some companies add information about discounts and promotions to the preheader, specifying time limits, which brings additional clicks.
One of the best practices for creating a preheader demanding too much from the client is to make the preheader text a continuation of the email subject.
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If your message doesn’t have a preheader, recipients will see the first sentence of your email after the subject line. And even the name of the image you placed in the “header” of the email.
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Things to consider when creating a preheader
Let’s look at a few more examples of preheaders that will inspire readers to open your emails. And also look at common mistakes.
1. Be intriguing.
Coming up with a good subject line is quite uae phone number difficult. You have only a few words to grab the recipient’s attention, intrigue them. Show that the letter contains something that will be interesting to them. Here you can’t do without a preheader.