Be convincing and persuasive . As with the title! use simple but attention-grabbing sentences. Try to highlight the positive aspects of the product or service you are promoting! emphasizing the convenience! the benefits and any discount related to it.
The copy must be targeted! relevant! persuasive and focused on the Buyer Persona you have decided to reach. Try to induce users to the desire to perform the action you ask them. When you decide to create a Landing Page do not neglect all these very important copy aspects!
Call to Action Promotional Message – CTA
From desire to action . A question! a phone number list phrase! a verb that pushes the user to act . The Call to Action is the fundamental and most important part of your Sales Page. It is enclosed in a button that must always be within a click and therefore easy to reach even when scrolling the page.
The size of the button must be large enough to be easily visible so that the user! when clicking! acts without thinking too much. Use warm colors ! especially orange and yellow ! always if in line with those of the Sales Page. Inside the Call to Action buttons insert a clear verb: Sign up! contact us! buy . Do not use “click here” because users would not understand what to do.
The CTA generally leads to a form at the creating automatic discounts bottom of the page! but this depends on how the landing page has been designed.
Scarcity – Timed Offer (Timer or Pop Up)
If you think it is necessary! you could add an element to the page that takes up Cialdini’s principle of “scarcity” . To put it simply! according to the American psychologist! people buy more when they feel under pressure.
Personally! it’s not an approach that I particularly like! but actually adding a countdown timer on the Landing Page that reminds you of the uae cell number expiration of an offer or a pop up that lets you know that other people are looking Promotional Message at the hotel room you want to book can be useful to speed up the conversion process.
Attention ! this is a technique that must be used ethically and only if the offer is really expiring.