Even reviews written by copywriters are seriously different from real ones. What can we say about those written in a hurry with the idea that “this will do”.
What to do?
In the design layout, you can use anything you like instead of real reviews, even whole blocks of text in the format “this is the accurate cleaned numbers list from frist database most beautiful, high-quality, functional and at the same time inexpensive product.” But try to collect real opinions from customers by the time the site is launch ,. You can confirm the authenticity of reviews in different ways: use photos or even videos, leave links to customer profiles on social networks, and so on. Never use photos taken from stock sites. This is the only way to create the image of a serious company that can be trust ,.
Mistake #10: Misunderstanding the target audience.
A site focus , on instant sales is not suitable for selling construction equipment: those who ne , it do not make a choice in a hurry. At corporate fundraising, unity is strength the same time, a one-click purchase system will be very useful if the client wants to pay for the order quickly and without problems. Here, a long registration process will cause the deal to fail.
What to do?
Define your target audience and talk to its representatives. Find out what a good landing page looks like in their opinion and what b2c fax opportunities it offers. Create the functionality of the site bas , on customer requests.
Mistake #11: Lack of information about the organization’s employees.
Source: shutterstock.com
When selling products through one-page websites, many entrepreneurs do not consider it necessary to introduce customers to their employees. In most cases, it is extremely important for the audience to see who is behind the brand.
What to do?
If you offer door-to-door delivery, take photos of the couriers. Upload a couple more images to the site, and it will imm ,iately become much more “human”. You can take a high-quality photo of all employees against the background of the company logo. Do not neglect the opportunity to show your team, because this speaks of your openness. And, of course, be honest and do not use photos of third-party specialists.