This quote from Charles M. Schulz ? the creator of the famous When you think Peanuts strips ? gives a good idea of how the world has been turned upside down by the Covid-19 pandemic and how the nonprofit sector has had to adapt to new fundraising dynamics.
On this journey? we are accompanied by Laura Masala ? teacher of the course promoted by the Fundraising Academy on how the approach and management of major donors have changed in these difficult times. Enjoy the reading.
During the first lockdown
Large fundraisers and media appeals were launched that kenya phone number library popularized the concept of a “large donation” in Italy with millionaire amounts? where the philanthropist exposed himself in person from media interviews to posts on social networks.
In this sense? Covid has given a jolt? forcing organizations to reflect on b2b benchmarks for email marketing their strategic plans? on the tools and also on useful investments. We all found ourselves fundraisers managing new situations? new relationships.
During the lockdown
I remember the long phone calls with donors where the exchange was on a “different” level? of course I talked about the medical-humanitarian activities linked to my association ? but I understood more and more that? locked in their homes? people wanted to tell their stories? to tell their stories? they had time.
It was no longer crucial to “ask”? but to offer… listening? first and germany cell number foremost . To express our closeness and to understand well the challenges that they themselves? in first person? were facing.
Proximity ? this is the key word that led to a new approach? strategy and therefore to reflect on new tools? but with the same goal of collecting large donations.