Pro-tip: not sure where to start cleaning up your list? Check out quickemail verification. An email deliverability tool that will analyze your email list for you. Implement a double opt-inA double opt-in is when a subscriber is sent an email to confirm their subscription before being add to the email list. This prevents hard bounces because the user has to verify their email. It also requires an extra step of commitment from the subscriber to confirm their email so you’ll end up with fewer unengag users.
Make it easy to unsubscribe
Make it easy to unsubscribe Yes. You read that right. Making it easy for unengag users to unsubscribe prevents them from getting sick of hearing from your brand. Cultivates authenticity email list with your readership. And improves overall engagement on your list. This nonprofit uses advanc tools and automation to create more emails—and more time. Case study This nonprofit uses advanc tools and automation to create more emails—and more time. Learn how You can make it easy to unsubscribe from your emails by including a prominent unsubscribe link in every email and creating a 1-click unsubscribe process. A 1-click unsubscribe process includes pre-populating the email field. Making feback optional. And creating simple ways of adjusting preferences. Such as checkboxes.
When recipients move to unsubscribe
The first issue you’ll run into with buying an email list is most reputable email service providers (esps) won’t allow you to send emails to email addresses that have not opt in. They do this to preserve their own sender reputation and business. When recipients move to unsubscribe. Giving them Europe Email the option to adjust preferences instead is a good way to retain them. Some users may not actually want to unsubscribe but just aren’t interest in the specific email campaign or don’t want emails as frequently.